MCE-Con-201 Certification Overview – [Oct 12, 2026] Latest MCE-Con-201 PDF Dumps [Q45-Q69]

NEW QUESTION 45
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Edit the completion action on the form to only add to the list if the email address is valid.

Use the list to send a permission pass email and remove all hard bounces.

NEW QUESTION 46
An organization wants to delete customer information after account closure while preserving aggregated campaign reporting for executive dashboards. Which strategy best supports both objectives?

Retain every customer record permanently.

Apply contact deletion policies while keeping non-identifiable reporting data.

Disable tracking before deleting contacts.

Remove reporting extracts.

NEW QUESTION 47
Which is true about Marketing Cloud Account Engagement API limits

No limits at all

All editions have 10 000 API limit

Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

NEW QUESTION 48
A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children’s brand, however, they want to separate subscriber opt- outs of the Enterprise and children’s brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?

Select “Use separate ‘Subscription Center’ for this business unit” in Settings

Create attributes for each child business unit in “Profile Management” to record unsubscribes

Create a Business Unit Filter in ‘All Subscribers’ List to record unsubscribes

Select “Subscribers will be unsubscribed from this business unit only” in Settings

NEW QUESTION 49
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

NEW QUESTION 50
Northern Trail Outfitters (NTO) sends emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries. How could these auto-reply messages be enabled?

From the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section and select the HTML email from the ‘define email’ link.

Create a Triggered Send and on the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section, then select the Triggered Send email.

Create a Triggered Send and from a Sender Profile properties page, enable ‘Custom Reply Mail Management Settings’, ‘Use Auto Reply’ and ‘Reply using triggered send’ options, then select the Triggered Send email.

Open Admin > Account Setting page in Email Studio and in the ‘Auto Reply Email’ section, select
‘Custom’ and paste the HTML email code into the text area field.

NEW QUESTION 51
What would an Administrator set up to have a document automatically download after a successful form completion?

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled “Redirect the prospect instead of showing the form’s Thank You Content.”

Redirect the prospect directly to the URL of the content by checking the box labeled “Redirect the prospect instead of showing the form’s Thank You Content.”

Create an email template that includes a link to your document. On your form, add a completion action to “Send autoresponder email” and select the email template that includes the document.

NEW QUESTION 52
LenoxSoft’s database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

Create a Dynamic List with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days”.

Create a Segmentation rule with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days”.

Create a Dynamic List with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days’.

Create an Automation rule with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days”.

NEW QUESTION 53
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO’s marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?

Set up and pull data from a SendLog Archive Data Extension.

Filter data using a Filter Activity on SendLog Data Extension.

Set up and pull data from _Sent and _Subscriber Data Views.

Set up and pull data from Tracking Extracts in Automation Studio.

NEW QUESTION 54
LenoxSoft’s marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

Create a custom email preference center page.

Minimize public lists used in marketing emails.

Remove the global opt out link from marketing emails.

NEW QUESTION 55
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?

Create a custom list and add all fields required for personalization.

Standardize field naming across all sendable data extensions.

Create a synchronized data extension to keep all fields required for personalization up-to-date.

Build rules before uploading the respective content.

NEW QUESTION 56
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

A growing retailer that currently leverages Marketing Cloud’s MobileConnect and MobilePush.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

NEW QUESTION 57
What access should sales and marketing users have to access embedded analytics dashboards?

The “Analytics View Only Embedded App” permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and “View Reports” Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

NEW QUESTION 58
A company’s sales reps use the “Status” field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their “Status” field to “Nurture.” The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

Create a custom field for “Lead Status” > Map it to the “Status” field in Salesforce > Create an automation rule to detect the “Nurture” value > Automation rule sends an autoresponder email

Create a custom field for “Lead Status” > Map it to the “Status” field in Salesforce > Create a dynamic list to detect the “Nurture” value > Add as recipient list on engagement program to send emails

Create a report in Salesforce based on lead status of “Nurture” > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these “Nurture” leads to that list in Salesforce > Create an automation rule to send email based on list membership

NEW QUESTION 59
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

NEW QUESTION 60
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as “Satisfied.” Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement

NEW QUESTION 61
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn’t click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

Marketing Cloud Account Engagement Engagement Program

Salesforce Queue

Marketing Cloud Account Engagement Automation Rule

Marketing Cloud Account Engagement Static List

Marketing Cloud Account Engagement Marketing Campaign

NEW QUESTION 62
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable “Business Unit’connector setting

Use the Marketing Cloud Account Engagement Lightning App

NEW QUESTION 63
A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

Publication list

Exclusion data extension

Auto-suppression list

Suppression list

NEW QUESTION 64
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Reset the prospect’s score to 0 and reassign to sales once they submit a form to show interest.

Send the prospects a monthly newsletter with product demos or free trial offers.

Create an engagement program to send educational content and notify sales if they engage.

NEW QUESTION 65
Which one is Marketing Cloud Account Engagement Video Connector

YouTube

Wistia

Vimeo

Dailymotion

NEW QUESTION 66
What is true about scoring?

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

Salesforce opportunities can influence a prospect’s score.

It is not possible to reset a prospect’s score to 0.

NEW QUESTION 67
Which one is Marketing Cloud Account Engagement Event Connector

Eventbrite

Eventor

EventMe

TheEvents

NEW QUESTION 68
Which is true about Visitor Filters?

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

You can the filter by IP

You can filter by a hostname

You can filter by a hostname wildcard

You can’t filter your own company IP

NEW QUESTION 69
Select available Social Posting Connectors

Facebook

Twitter

Linkedln

Zone

Instagram

Tumblr

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MCE-Con-201 Certification Overview – [Oct 12, 2026] Latest MCE-Con-201 PDF Dumps [Q45-Q69]

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