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EEB-101 Free Study Guide! with New Update 157 Exam Questions

Get up-to-date Real Exam Questions for EEB-101 UPDATED [2024]

To prepare for the EEB-101 exam, individuals should have a good understanding of email marketing best practices and be familiar with the Salesforce Marketing Cloud platform. Salesforce offers a range of resources to help individuals prepare for the exam, including study guides, training courses, and practice exams. Additionally, individuals may want to gain hands-on experience with the Marketing Cloud platform through real-world projects or by working with a Marketing Cloud partner. By passing the EEB-101 exam, individuals can demonstrate their expertise in email marketing and increase their value to potential employers or clients.

Salesforce EEB-101 certification exam comprises of 60 multiple-choice questions that are to be completed within 90 minutes. EEB-101 exam covers various topics, including email marketing best practices, subscriber data management, segmentation, email templates, and email automation. Essentials for Marketing Cloud Email Marketers certification exam is available online and can be taken remotely from anywhere in the world. It is an excellent opportunity for email marketers to validate their skills and knowledge in email marketing using the Salesforce Marketing Cloud.

 

NEW QUESTION 44
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

 
 
 

NEW QUESTION 45
A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

 
 
 

NEW QUESTION 46
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

 
 
 

NEW QUESTION 47
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

 
 
 

NEW QUESTION 48
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

 
 
 

NEW QUESTION 49
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

 
 
 

NEW QUESTION 50
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer’s specific representative.
Which functionalities accomplish the requested configuration?

 
 
 

NEW QUESTION 51
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

 
 
 

NEW QUESTION 52
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company’s daily sends. NTO’s marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

 
 
 

NEW QUESTION 53
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

 
 
 

NEW QUESTION 54
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

 
 
 

NEW QUESTION 55
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

 
 
 

NEW QUESTION 56
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

 
 
 

NEW QUESTION 57
After sending an initial ‘welcome’ email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

 
 
 

NEW QUESTION 58
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

 
 
 

NEW QUESTION 59
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

 
 
 

NEW QUESTION 60
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver status.
Which three tools should be used to segment this data?

 
 
 

NEW QUESTION 61
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

 
 
 

NEW QUESTION 62
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

 
 
 

NEW QUESTION 63
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

 
 
 

NEW QUESTION 64
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

 
 
 

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