Best Value Available! 2023 Realistic Verified Free MKT-101 Exam Questions [Q16-Q39]

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Best Value Available! 2023 Realistic Verified Free MKT-101 Exam Questions

Pass Your Exam Easily! MKT-101 Real Question Answers Updated

NO.16 An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

Platform Events API

Data View Export with every send

Data Retrieves on the Send Object

Event Notification Service

NO.17 Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

SQL Query activities

File Drop Automations

APIs

NO.18 What must be configured in a Marketing Cloud account to use the import wizard?

Enhanced FTP

File Transfer

Data Loader

Encrypted FTP

NO.19 Which two statements about a database of record are correct?
Choose 2 answers:

A database of record is a centralized storage repository of data about objects or people

A database of record is any database that contains subscriber data

A database of record is system in which subscriber’s status is maintained

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

NO.20 TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
“Hero CTA”.
What are two method two ensure click behavior on these images is tracked with this naming convention.

Include “Hero_CTA” in the link tooltip field for each link

Add “”Hero_CTA” to the traking alias field for each link

Include “Hero_CTA” in the link filename for each hero Image

Include an alias attribute in each anchor tag and populate it with “Hero_CTA”

NO.21 A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

Report results delivery location

Report results file format

Error report log location

Date range parameters

Error handling parameters

NO.22 Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer’s specific representative.
Which functionalities accomplish the requested configuration?

Delivery Profile and AMPscript Lookup

Send Classification and Subscriber Attributes

Sender Profile and AMPscript Lookup

NO.23 Which two statements are correct about Send Logging? Choose 2 answers

Send Log data extensions are archived automatically based on retention settings.

AMPscript can be used to pull data from Send Logs for use within emails.

A business unit can support up to three Send Logs.

SQL Query Activities can reference Send Logs in combination with system data views.

NO.24 What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

Any Mailing Address

Physical Mailing Address

A way to Unsubscribe

A link to the sender’s website

NO.25 Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber’s gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

Create a test list with all possible content variations and send test emails to that list.

Cycle through each subscriber’s gear preference on the Preview and Test tab and send individual test emails.

Create a test data extension with all possible content variations and send a test email to that data extension.

Create an automation with a send activity that deploys test emails to a test data extension.

NO.26 What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

Style Block

Code Snippet

Script Activity

Free Form Code Block

NO.27 Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members’ profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

Enhanced Dynamic Content Blocks

AMPscript Search Functions

Personalization Strings

NO.28 A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

Fire Event

Import File

File Transfer

NO.29 After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

Tracking tab in Journey Bulkier

Overview tab in email Studio

Pending tab in Content Builder

NO.30 NTO wants to reuse a skiing promotional advertisement used in one of last winter’s email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

Local folder structure

Search field

Content Type filter

Email Type

Tags filter

NO.31 A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

Create folders and move content

Filter based on content type

Add tags to each piece of content

Rename content to be alphabetical

NO.32 A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is “File Not Found.”
Which two steps should resolve the issue? Choose 2 answers

Use the Import Wizard to point to rename the file on the FTP.

Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

Ensure the name of the file in the Import Activity matches the file name on the FTP.

Change the file format from “comma separated value” to “tab delimited.”

NO.33 Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

Configure Contact Builder to automatically generate a unique subscriber key.

Define the subscriber key as a unique value that does not relate to a specific channel.

Regularly merge duplicate contacts to keep tracking data accurately.

When using an external database of record, utilize that system’s identifier as the contact key.

NO.34 A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’, ‘Order_Details’ and ‘Products’ the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

Create a one-to-one relationship between Orders and order_Details

Create a one-to-one relationship between the contact record and Order_Details

Create a one-to-one relationship between Order_Details and Products

Create a one-to-many relationship between Orders and Order_Details

NO.35 Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

Use exclusion lists for the send – excluding those that already were sent the email

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

Use SQL Query to filter the audience into a new data extension that is upserted every day

NO.36 Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

Einstein Copy Insights

Einstein Email Recommendations

Einstein Messaging Insights

NO.37 A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

Use the WSProxy via SSJS to deploy the email after capturing form data.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Use a Triggered Send Data Extension to capture form data and deploy the email.

NO.38 A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member’s renewal date
* Email #2 will be sent one week prior to the member’s renewal date
* Email #3 will be sent on the member’s renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer’s automation?

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

Three send definitions to the master data extension

Import activity -> Three send definitions to the master data extension

Three filter activities -> Three send definitions to the filtered audiences

NO.39 Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Subscriber and Data Management Analytics and Troubleshooting
Topic 2	Email Message Design and Creation Marketing Automation
Topic 3	Message Testing, Delivery, and Email Marketing Best Practices
Topic 4	Introduction to Salesforce Marketing Cloud Summary