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How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft’s proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.

 

Q31. You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.

 
 
 
 
 

Q32. You are a Dynamics 365 Marketing functional consultant.
You create a marketing subscription list and you need to make it available for website visitors.
In which two ways can you do this?

 
 
 
 

Q33. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?

 
 

Q34. You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q35. Drag and Drop Question
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Q36. You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q37. Drag and Drop Question
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q38.

You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Q39. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?

 
 

Q40. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?

 
 

Q41. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?

 
 

Q42. Drag and Drop Question
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Q43.

The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on
recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct
order.

Q44. Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

 
 
 
 

Q45. Drag and Drop Question
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.


The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification

  • Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
  • This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
  • Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application’s role in relationship to the Microsoft Dynamics 365 suite of application.

 

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